London Cru wine label wins ‘Best of Show’
Brightgreen and leading design agency The Partners collaborate on the production of a new premium wine label for the LDN SW6 brand from London Cru.
Brightgreen was briefed by The Partners to optimise the print specification for the design of a new super premium variant in the LDN SW6 wine range.
Working closely with the design team, the client and the printer, Royston Labels, the label was proofed on a pure foil label substrate to optimise the variety of metallic colour effects in the design, which led to the final print specification for production.
Through clever use of standard transparent inks, the various gold metallic colours were achieved and enhanced with a background satin varnish, which allowed the pure foil silver ‘river’ of the design to be subtly prominent.
The label has just won ‘Best of Show’ at the European Label Forum – FINAT 2017.
Snow Grouse whisky bottle wins ‘Drinks Business Green Award’
Brightgreen works with leading design agency Lewis Moberly to help redesign the new Snow Grouse bottle with a drastic reduction in environmental impact.
The project won ‘Best Supply Chain Innovation’ at the Drinks Business Green Awards.
The original design used an acid etched bottle, similar to premium vodkas, to be served straight from the freezer. Acid etching causes significant environmental impact with hazardous chemical by-products. Waste effluents contain free fluorides and ammonium ions, which require treatment prior to disposal to meet environmental regulations.
The complex supply chain incurred high transportation miles. By transport subsector, road transport is the largest contributor to the Earth’s air quality, acid rain, smog and climate change.
The bottle was redesigned to completely eliminate the acid-etching process and thereby significantly reduce transport miles. Dramatic material cost savings have also been achieved.
A project team comprising the brand, Lewis Moberly, Brightgreen and the client’s preferred suppliers, brainstormed ideas on how to communicate ‘chilled’ without using an acid-etched, frosted bottle.
The bottle now has an embossed pattern effect of ‘ice crystals’ and the graphics use a clear self-adhesive label, instead of silkscreen printed transfers.
The elimination of the acid-etching process and silkscreen print resulted in significant environmental, logistical, productivity and cost benefits.
Material substitution – Brightgreen delivers for Chivas Regal
A strategic approach to materials and design is the direct route to innovation
Brightgreen work with London design agency, NB Studio, to create a pack innovation for the Chivas Gift Pack for travel retail.
The client brief was simple – redesign a structural fitment for the travel retail gift pack using card engineering to replace the plastic vac form.
The brief was clear but the solution raised a number of challenges:
- the fitment was required to suspend a small carton holding a gift bottle, between two larger bottles in the pack
- the cut out window on the outer carton, revealing the three cartons inside, could not change position
- the outer carton had to be top loaded and the contents easily assembled
The solution was a highly, innovative piece of card engineering which could be assembled easily and quickly in local markets. What is more, the fitment was designed to fold and assemble without any gluing.
Gaia vodka bottle from Pramia Organics
This PET bottle achieves a 70% lower logistics carbon footprint than an equivalent glass bottle
Pramia Organics from Finland have launched a range of alcoholic drinks products with a highly sustainable business model, from the production of the raw ingredients to the packaging materials and their re-use.
Gaia vodka, Rhea gin, Medeia rum, Apollon cognac and Botnia liqueurs make up the diverse product portfolio, which all use a 100% recyclable PET bottle, with four of the products using a common bottle structure with different colours and finishes.
From the sourcing of organic ingredients, through to the carbon neutral production processes, which uses only wind power for the production lines, while producing emission-free energy for use outside the company.
For more information check out their website – www.pramia.org