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London Cru wine label wins ‘Best of Show’

Brightgreen and leading design agency The Partners collaborate on the production of a new premium wine label for the LDN SW6 brand from London Cru.

Brightgreen was briefed by The Partners to optimise the print specification for the design of a new super premium variant in the LDN SW6 wine range.

Working closely with the design team, the client and the printer, Royston Labels, the label was proofed on a pure foil label substrate to optimise the variety of metallic colour effects in the design, which led to the final print specification for production.

Through clever use of standard transparent inks, the various gold metallic colours were achieved and enhanced with a background satin varnish, which allowed the pure foil silver ‘river’ of the design to be subtly prominent.

The label has just won ‘Best of Show’ at the European Label Forum – FINAT 2017.