sustainable thinking

About us

What is a sustainable design?

  • Does a sustainable design actually exist?
  • What makes a design sustainable?
  • These principles help create new, long-term values for a brand

It is now widely recognised that all human activity has an inextricable relationship with our environment. Therefore, in one sense, everything we do can be perceived as having a negative effect on our surroundings and available resources. However, we believe sustainable design is about improving and optimising our use of resources with creativity and intelligence.

The Sustainable Packaging Coalition lists eight principles that define sustainable packaging, which have been widely adopted across the industry. These demonstrate a useful and comprehensive analysis, but the technicalities can often deter designers from taking on the challenges of sustainable design.

So our motivation is to help designers and brand owners embrace sustainable design principles, so they can be implemented in an accessible, understandable and creative way.

Client list